Analytics reading tool, sample data

Local Signal Reader

Enter the numbers a small business already pays to collect. The reader says what they mean in plain language and lays out five ways to respond, ranked by effort and likely payoff.

Sample dataThe businesses are fictional and every figure is simulated from public benchmark ranges. No real company names or client data are used.

All seven scenario types in plain words

What this data says

X and Y are the two checks likely costing the most results each month. Z is the clearest strength. The check behind each letter changes with the numbers. A business with fewer than two real leaks shows what is working instead.

Five ways to respond

Ranked by estimated gain per unit of effort. Open one to see the steps and what to measure.

The numbers behind it

Where visits go

Share is of all website visits in a month.

Which channels deliver

Share of visitsShare of results

A channel whose orange bar is longer than its blue one is converting above its weight.

Dashed line marks the overall rate.

If the top route works

TodayEstimated range

Full scorecard (all checks against sector ranges)