All seven scenario types in plain words
What this data says
X and Y are the two checks likely costing the most results each month. Z is the clearest strength. The check behind each letter changes with the numbers. A business with fewer than two real leaks shows what is working instead.
Five ways to respond
Ranked by estimated gain per unit of effort. Open one to see the steps and what to measure.
The numbers behind it
Where visits go
Share is of all website visits in a month.
Which channels deliver
A channel whose orange bar is longer than its blue one is converting above its weight.
Dashed line marks the overall rate.